Product design / Design system
2018 - 2024

Blocket

My roles at Blocket
  • Senior product designer
  • Design system designer
  • Visual design lead
  • UX designer

I've spent the past seven years at Blocket, working across product, visual, and UX design — contributing to nearly every area and feature across the range of products.

I was also one of the founding members of the design system team, where I helped define design principles, build the component library, and took on a key role in supporting and guiding a team of around 20 designers to create consistent, high-quality user experiences.

Updated brand, from a concept workshop that I led.

Blocket Design System.
As a founding member of Blocket's design system, I collaborated with a small team of developers to implement token structures, enhance the component library, and create clear documentation. Through internal communication, presentations, and advocacy, we achieved strong adoption across the organization.

One of the key lessons I've learned is that successful design systems rely on communication. I have extensive experience giving presentations and running workshops with system users to ensure alignment and shared understanding."

An illustration showcasing the core elements of the Blocket design system.

Showing how color ranges work

Communicating our design principles

Various illustrations I've produced


Blocket Nybegagnat was an exciting product where I designed the first iteration, handling both the UI and UX from start to finish.

It was also the first part of Blocket to implement the refreshed brand — featuring updated colors, typography, and illustrations.

List page with filtering.

Object page display all options with a clear CTA.


Blocket Utbildning was a Blocket sub-brand showcasing different types of education programs in Sweden.
I worked in a small, agile team, contributing to product design, UX, and user research.

Blocket Utbildning landing page.

List page with search and filtering.